Search Engine Marketing
Search engine optimization is the art of creating and marketing a website so that it appears in the natural (organic) search engine results pages. Organic search engine optimization is generally considered the most reliable form of internet marketing or advertising. Search engine optimization is complex, but consists of several ‘main’ criteria. The following are criteria that are fundamental to SEO:
Time
Search engines (especially Google) value length of time that you have ‘been in business’ on the internet. New websites do not hold as much credibility as those sites that have been around a while and have proven themselves. We recommend also that you register your domain names for an extended period of time if you are sure that it is a domain that you will be using for a while. This shows the search engines and users that you are legit and will be around for a while.
Size
The larger your site, the better chance it will have to rank well. Search engines and users are looking for websites that give lots of great content. Spiders eat up content the best. They want to see valuable, well-worded, organized content. You might consider hiring a profession copywriter.
Growth
Growth is a big factor because just like offline businesses that grow, search engines also like to see if your website is growing and changing. This helps them determine that a company has not been stagnate and is constantly updating their information. When a website is growing, as in adding more content, the search engine spiders will continually come back to crawl the new content and they will see more growth.
Relevancy
The search engines are always changing the way they show results, but the sure fire way to get some good placement is to be relevant. You must prove to the search engine and to users that you are a relevant listing for the query string. If someone searches ‘tennis shoes’ your website must prove that it will yield what ‘the user’ intended to find.
Popularity
This is the area of search engine optimization that marketers such as Innovation Simple do an a monthly basis on a marketing fee. This takes time and much tedious effort on the part of the marketer. Popularity includes link building and social networking but is not limited to these two alone. Those serious about internet marketing will allocate a marketing budget for their internet marketing company to do search engine optimization on a monthly basis.
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