Utah Web Design » Email Marketing http://www.webdesign-utah.com Mon, 17 Nov 2008 15:58:12 +0000 http://wordpress.org/?v=2.6.3 en Mail-Merge Personalization http://www.webdesign-utah.com/web-marketing/email-marketing/mailmerge-personalization/ http://www.webdesign-utah.com/web-marketing/email-marketing/mailmerge-personalization/#comments Sun, 27 Jul 2008 15:16:44 +0000 admin http://www.webdesign-utah.com/?p=217
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    • Related posts brought to you by Yet Another Related Posts Plugin.]]>     When sending out e-mails use mail merge personalization. This is where you set up your email databasing system to automatically insert information about your contacts like their first name, last name, address, phone #, or what they bought from your company.

    Most importantly if you can do it in the subject line. This will increase your open rates as people will see their name in the subject line before they even open the e-mail. Using mail merge personalization provides the personal touch and will make it so your customers people are more apt to continue to do business with your company.

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